COMMUNICATING ACROSS SOCIAL MEDIA IS A KEY TOOL IN PROTECTING PUBLIC HEALTH DURING A GLOBAL PANDEMIC
Effectively using social media for
public communications- can save lives!
A Social Network crisis, In contrast to regular crises that evolve across traditional medial channels, an online social media crisis, can spark at a moment’s notice, and expand exponentially within minutes, and explode exponentially. Therefore the procedure for managing such a crisis is far different. We specialize in managing such online crises, with the special emphasis taken into addressing the emotions that surface from the public’s online discourse.
of Israeli’s Ministry of Health in the past 4 years.
During this period, we have been dealing with major crises (including the current Coronavirus outbreak).
Israel is considered an expert in public communications and WebDone has positioned itself as a leader in this area.
Ms. Michal Schreiber, WebDone’s CEO has developed and executed a communication strategy, enabling the Ministry of Health reach its goals in the short time span required to manage the crisis according to a profound methodology :
Visible Intelligence
The first thing we do at the onset of a crisis is to measure its scope and its span, and identify the forces that offer to contract or expand the crisis. In short, we map out the Visible Intelligence available, a task carried out by our Research Department that is versed with sifting through the information clutter, and creating a clear picture that will enable us to make the right decisions in handling the crisis.
Visible Intelligence
The first thing we do at the onset of a crisis is to measure its scope and its span, and identify the forces that offer to contract or expand the crisis. In short, we map out the Visible Intelligence available, a task carried out by our Research Department that is versed with sifting through the information clutter, and creating a clear picture that will enable us to make the right decisions in handling the crisis.
At the very end – it all
starts with people
Dealing with a crisis that is being fought in the social media requires the eye of a watchmaker- being exact on message, making them go viral, being exact in the handling of the public discourse, understanding their pain, and the solutions which are applicable to them. Especially being sensitive to helping people who are adversely affected by the crisis. Therefore, the Online Customer Response Team that we setup is critical to managing the crisis and turning it into an opportunity.
At the very end – it all starts with people
Dealing with a crisis that is being fought in the social media requires the eye of a watchmaker- being exact on message, making them go viral, being exact in the handling of the public discourse, understanding their pain, and the solutions which are applicable to them. Especially being sensitive to helping people who are adversely affected by the crisis. Therefore, the Online Customer Response Team that we setup is critical to managing the crisis and turning it into an opportunity.
Crisis is a chance for real dialogue with your audience
When couples fight, it can result in a breakup, but if handled correctly, it can also have the relationship grow and prosper into new heights. The same is true for managing a crisis between a brand and its followers – public anger means caring, and if one can be attentive to this anger, one can channel that energy into an opportunity of building a stronger relationship between the brand and the public. A time of crisis creates an opportunity for a brand to build trust with its audience
Crisis is a chance for real dialogue with your audience
When couples fight, it can result in a breakup, but if handled correctly, it can also have the relationship grow and prosper into new heights. The same is true for managing a crisis between a brand and its followers – public anger means caring, and if one can be attentive to this anger, one can channel that energy into an opportunity of building a stronger relationship between the brand and the public. A time of crisis creates an opportunity for a brand to build trust with its audience
Michal Schrieber founded WebDone in 2009 following her rich career path, both as graduate from Unit 8200 at the Intelligence Core of the Army, followed by a career in the Israeli media, as both a journalist and later an editor of a local magazine.
Her team at WebDone is a mix of both data analysts and media veterans, who understand the workings of managing an online media crisis.
In a crisis situation, such as Operation “Pillar of Defense”, this is the first time that Israeli Army Spokesman has transitioned from the traditional media channels and has over to being more interactive, motivating the public to actively share content online. This ,in fact, was the first of such activity of its kind in the world: Social media tools offering life-saving messaging during a wartime situation.
Simplifying complex messages through visual aids
Managing direct contact with Israeli citizens to calm down the public and to evenly stream current flow of information.
Adapting the activities of a military organization to a communication medium that encourages two-way communication flow with the public.
Recruitment of digital opinion leaders to spread the message
Simplifying complex messages through visual aids
Managing direct contact with Israeli citizens to calm down the public and to evenly stream current flow of information.
Adapting the activities of a military organization to a communication medium that encourages two-way communication flow with the public.
Recruitment of digital opinion leaders to spread the message
The most important factor for brands these days is building their trust with consumers.
The ease at which a brand’s value can be damaged via the social networks, carry reputation risk that can drastically change the evolution of a brand or even risk its very existence. Conveying clear, responsible messaging, that creates a dialogue with consumers, can turn a crisis situation into a moment of brand building and brand adoption.
management
trends
across all social
network channels
management
required technical
infrastructure
Engine Advertising
distribution
marketing
consulting
development
some of our clients :
-
- The Technion Israel Institute of Technology
Our goal is to create the best visibility and effectiveness for our brands online, while creating a complete global view in the most precise fashion.
Web Done New Media Ltd.
Company Reg. # 514728211